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The Medium is No Longer The Message PDF Print E-mail
Written by Dan Moynihan, VP of Client Services   
Friday, 05 June 2009 13:41

Television, radio, newspapers and the internet have gone through tremendous changes over the past 20 years. Traditional advertising agencies are no longer equipped to reach a constantly changing demographic through a constantly shifting media space.

Tristar Web Graphics is a Marketing Integrated Solutions provider with a difference. We can find your customers and guarantee that they will receive your message both in print and online. We only use advertising methods that are designed to reach the customer in a way that is measurable and repeatable with little or no waste. Your message will get through!

The terms concept to completion are over used and yet still apply here.

We take the time to get to know your company and your customers. Tristar can provide demographic information that can identify and target where your customers are living and shopping whether in stores or online.

We take your companies current identity and provide a seamless experience from design identity branding, to graphic execution through page design optimized for both print and web distribution. Both our print art directors and our web art directors operate in the same building and meet constantly to insure the integrity of your brand creation and continuation.

Photography is handled in-house through our digital studios at the direction of your assigned art director who will supervise your shoot to insure its integration into the final print and web applications. Our photographers are marketers, not artists. We understand that we shoot to sell. We are not interested in awards, we are interested in results.

Our asset management capabilities allow for customization of image and brand libraries in such a way to make them available to your clients or employees as needed. We currently house a 40,000 image library of retail grocery and food images that is constantly updated to keep each product mirroring what is available to the customer on the store shelves or online.

Our digital pre-press technicians assure that all images are properly balanced and prepared for reproduction on a variety of press processes and paper grades in addition to insuring that the translation to your online brand is cohesive and effective.

Our Houston based press operation is geared toward providing both micro and macro print advertising products tailored to move your message through the clutter to the intended customers home in such a way that each home reached is reached in the most consistent and cost effective manner. Print advertising products are more than ever one of the most effective methods for reaching a targeted market whether that market is 500 customers or 10 million customers.

Free standing print circulars and custom publications in conjunction with an interactive web campaign have a measurable and repeatable effect on sales.

Co-op advertising dollars are available from many manufacturers who are looking for measurable and repeatable avenues to put their brands top of mind with the customer but also to actually induce them to buy here and buy now!

Co-op advertising dollars are available to help fund portions of an effective ad campaign. Let us show you how to reach manufactures in such a way that will place your company in a position to sell more of their products.

Customized print publishing is another core competency of Tristar Web Graphics. If you are currently publishing or considering publishing a special interest newspaper, magazine or newsletter let us show how to maximize your footprint in your market space while minimizing costs. Our product list capability includes the following:

Broadsheet Newspapers
Tabloid Newspapers
Tabloid Magazines
8” x 10” or Signature format magazines
Single Sheet Flyers
Gate Folds on both broadsheets and tabloids

All products are available in paper grades from newsprint to premium coated stocks depending on the intended use.

Please contact us through this website so we can begin to show you how to use your advertising and publishing dollars more effectively today!